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666 O’Farrell is located on a bustling tree-lined street in the edgy Tenderloin, close to neighboring bustling Union Square, and charming Nob Hill. Here, the grit and glitz collide in an urban oasis, creating a veritable melting pot of cultures and cuisines. The area is flooded with historic buildings, longstanding restaurants, and neighborhood corner bars. A step in any direction can bring you to Middle Eastern, Thai, Vietnamese, Mexican, Turkish, Chinese, and Italian fare.
The recent addition of the Tenderloin’s Little Saigon community brings the tastes and traditions of ancient Saigon to its streets. At the same time, this is a neighborhood very much undergoing intense revitalization—as evidenced by the hip transformation of Nite Cap occurring right on our block—and ultra-hip boutiques, galleries, and chic restaurants and bars continue to take a foothold, luring a decidedly young, cutting-edge crowd who feels equally comfortable in the old-school haunts like Divas and Ha-Ra, as well as the decidedly upscale joints like Rye and Jones.
The area also boasts some of the city’s most acclaimed music venues and theaters—from the nearby San Francisco Opera to the Great American Music Hall down the street—you’ll have your pick of first-class entertainment.
Our central location places residents just a few blocks away from fine hotels and world-class shopping and dining in Union Square and Nob Hill. Public transportation is a breeze, with countless transit lines passing through the area.
The adventures are yours to make at 666 O’Farrell. We invite you to take a stroll around our neighborhood and see for yourself.